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The quote published by Social Rama
The visual published by Social Rama, in French, carries a sentence from Gabin Colléaux, introduced as co-founder and CEO of Streamline Agency. In English:
“On TikTok Live, with our creators, we generate on average between 40 and 60 million live views a month, knowing that engagement there is 50 times stronger than on regular video.”
The post can be read on Social Rama’s LinkedIn page. The figures are those Gabin Colléaux gave the outlet: they are his estimates, not a statistic published by TikTok.
Why LIVE matters so much to the agency
A video is something you watch; a live is something you share with the people following it. On TikTok LIVE, viewers comment in real time, send gifts and, in the concepts designed by Streamline, act on the game itself: a gift can spawn an obstacle, a wave of enemies or a block of TNT. That real-time exchange is what Gabin Colléaux means when he talks about engagement.
It is also the agency’s job: interactive game concepts on GTA V, Minecraft or Fortnite, Minecraft and FiveM servers maintained by the team, and a dedicated manager for every creator. How these lives work is explained in our guide to interactive live gaming on TikTok.
Streamline Agency in a few words
Streamline Agency is a French TikTok LIVE agency, based in Lyon and run by Gabin and Etienne Colléaux. It supports creators from the FR+ zone (France and French-speaking countries), Germany and Switzerland, with no commission on their earnings: the agency is paid by TikTok. It was recognised by TikTok LIVE in 2025 and in 2026; the exact award titles and their proof are on the Awards page.
To learn more about the team, read the About page. And if you stream games live, you can apply to join Streamline.
Frequently asked questions
Who is Gabin Colléaux?
Gabin Colléaux is co-founder and CEO of Streamline Agency, a TikTok LIVE gaming agency. He runs the agency with Etienne Colléaux, in Lyon, France.